Creating a Web Presence:
Nothing is more infuriating in web development and the creation of a web presence than having a good idea you can not manage to get onto your site. Even worse is when you have your grand idea materialize, only to find that the battle has just began. For every web entrepreneur, these pitfalls rear their ugly heads at some point.
The key to developing a web presence is beginning design from the beginning. It is not enough to have flashy graphics and breathtaking narratives (which do not hurt, of course), you must think like your customer. If your customer is a consumer of your content, what makes them want to read your content? Why would they come to you over anyone else? If you are selling a product: How can you make your projects stand out more? A lot of this will boil down to retention of your target audience on your page through making your site easily navigable, logically laid out, and eye catching.
All the desiging is great, but really means nothing unless you can create the site. First there are domains registrars to deal with, finding a web host, and then comes the developing your platform. All of this can seem daunting at first, but it is all doable.
Web development starts at the most basic level, your domain. Your domain must encompass the target message in as few characters as possible while dodging already taken names (which is difficult). If you are willing to take on some of the newer top level domains (TLDs), then you may find it easier to find a domain name that makes sense. During the picking of a domain name, you must decide on what registrar you want to go with. GoDaddy, iPage, and NameCheap are a few of the better known registrars. Once you create an account with the registrar of your choice, you are ready to begin the next stage, finding web hosting.
Finding A Web Host:
You now have a domain and are now ready to get your web development project hosted. The registrar you picked will likely have hosting available. This is an easy way to get hosting, but these are typically oversold and run on overpacked shared hosting platforms. This may be fine if you plan for your website to pull in meager traffic and page load times are not the top priority. If you have a web developer in mind, it may be best to see what they think on web hosts.
Note: VelociByte also offers web hosting packages. We ensure that we remain economical, while still offering hardware that is never oversold. If we sell you a package, you get what it says. Let us help you make your site a reality: Click Here
Once your web hosting account is up and running, you will need to either upload a site or give your web developer the information to access the account.
Developing Your Site:
Now you can finally get to the actual web development. Your job, however, is not over yet. You will need to prepare content and imagery to draw in your target audience. You want it to be as original as possible and eye catching. If you are trying to create a blog, you need to make sure your grammar is up to par. It is important to remember that readability is an important factor in content based websites (or any site for that matter).
When developing your site, you must also decide what type of platform you wish to use. There are many ways to go about this. You can have a static web page developed. These sites are incredibly fast and efficient, but they tend to take longer to develop. Static sites tend to be more expensive in the long run due to the maintenance costs. To change anything, you will need to hire a developer to modify your site. You can also go the Content Management System (CMS) route. A CMS offers a dynamic web site that allows you to modify the site using a backend. These sites are typically much more non-developer friendly and make it easy for the owner to post new original content, without the help of a web developer. They are also very extensible, allowing you to add shopping carts, catalogs, social platforms, and bulletin boards in the matter of minutes. However this comes at a cost. Every plugin in or addition you add into the CMS, you run the risk of lowering its performance and security. The more popular CMS platforms are WordPress, Joomla, and Drupal.
Wrapping Things Up
While it may seem that you are done at this point. You have a website up. Hosting is in order and people can get to your site. However, no one seems to be coming to your site. After all this hard work, no one is finding your site. This is an issue of Search Engine Optimization (SEO). I will be posting a follow-up post to talk about SEO and the importance of different details of your site in the pursuit of the search engine page rank.
Thank you for reading.